So take your time to think and choose the most suitable category for your business. The choice of categories is crucial for Google to be able to suggest your business in the right searches. How to choose the correct categories for your business on Google My Business? The ideal is to add 2 or 3 additional categories. The platform does not like this type of practice because some businesses tend to use these categories only as keywords. They will be especially useful if your business offers different services and/or products that cannot be categorised in a single field.Īlthough it is possible to choose up to 9 secondary categories, it is not recommended to abuse this option. Google My Business offers the possibility to further specialise your type of business through secondary categories. For example, In the case of restaurants or food and beverage companies, it’s possible to add links to your listing so that users can place orders, consult the menu or book a table online. It is important that before choosing the primary category of your business, you think carefully about which one is the most appropriate since it can influence the functionalities you have access to your listing. In addition, it must be the one that best represents in general terms your sector of activity, since it will only be possible to choose one. This category is mandatory and must be chosen when creating a Google listing. What types of categories are there in Google My Business?Īs previously mentioned, the platform allows you to choose two types of categories (primary and secondary categories): Primary category Instead, you have a wide selection to choose from in the Google My Business category list. Therefore, choosing a good business category should have a significant impact on your listing’s local SEO and ranking.įor each business profile, you can choose to include up to ten categories, one main category, and nine secondary categories.Īlthough previously you could create custom categories for your business listing, this is no longer possible. In other words, it will help your business appear in relevant search results on Google and Google Maps. What are Google My Business categories and why are they important?Ĭategories are tags that are used on the Google My Business platform to describe your activity and to help users understand what your business does.Īdding these categories to your Google My Business profile will allow you to connect with potential customers who are looking for the products or services you offer. If you are trying to understand how to select the right category for your business on Google My Business, this article is for you. Google My Business offers a variety of tools designed to develop your business’s online presence and choosing a category certainly can play a key role.
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